Taylor and Zayn: Isn't it the well executed publicity for the movie

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Did you guys heard the new song of Taylor and Zayn"I Don't Wanna Live Forever,"  for the movie Fifty Shades Darker?

It's just amazing. The lyrics , tune, vocals everything is super catchy. The lyrics are totally matching the situation of the lead characters of  the movie. Zayn spoke out in his recent interview about their collaboration, He seems very pleased with their work and why not he would be , the song hit the first place in minutes after its release in iTunes.

 I was just surfing the iTunes at that time and suddenly the song came out and I was so shock because I didn't know about their collab or I didn't even know that Zayn was going to sing the song for the sequel. It's just a treat for me because my two  singers are in one song. 

Recently turned 27, Taylor is a friend with Zayn's supermodel Girlfriend Gigi Hadid and Taylor was ex-girlfriend to the Zayn's former band-mate Harry Styles :o isn't it a well executed publicity
for the movie because the song is gaining popularity not just for its amazing tune and lyrics but because of Zayn and Taylor mutual work.

The Sequel is already a much awaited movie and anticipation was already hitting the bars for much time and after this song the fans of the movie will be more exited for it surely.

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